If Entrepreneurs are neither writing the future, nor able to cope with its challenges, they are surely becoming a relic of the past…


Hotspots MQnomics – where the market dynamic meets entrepreneurship


Successful entrepreneurs should always have access to timely, material, data, allowing them to closely monitor how market players are evolving and which ones are the most dynamic. That allows firms to observe the prerequisites of being nimble/agile enough to adapt their market and product strategy accordingly.

But how exactly can entrepreneurs get access to that type of data? To make the long story short, Hotspot MQnomics is the market intelligence product that makes this possible. It collects employment data that belong to industries relevant for various entrepreneurs, over a customizable period of time. Irrespective of the market, employment represents a direct consequence of the demand that exists, at a certain point in time, for a certain product or service.

Therefore, knowing what the demand structure and geographical position of the labor force is, an entrepreneur can have a pretty good idea of where the economy is heading.

Thus, an entrepreneur can find out, in real-time,

what new or recurring positions are created,

within which business areas of interest (e.g. IT, Real Estate, FMCG, Engineering, etc.)

in what particular urban/rural regions,

the corresponding weight of those specific positions of interest, given the job creation process for a certain industry and the time period considered.

But this is not all. In fact, the end product is a breakdown of all this information into Clusters. The Clusters’ positions are optimized, based upon hundreds of initial starting ‘seeds’, whereby the minimum value of the RMSE (root mean square error) is chosen from all possible solutions.

The resulting map makes sure that all the Clusters are as homogenous as possible, given the initial data set.

Entrepreneurs can use the information above, for getting a real-time situation of their particular industry, in terms of

demand for specific workforce,

the most dynamic companies employing specific workforce,

the particular areas where the (bulk of) employment takes place (Fig.1)

the density of employment for each Cluster (Fig.2)

Moreover, Entrepreneurs have access to real-time Maps & Stats, highlighting all of the above (see Fig.1 and Fig.2).

Fig.1                                                                                                                     Fig. 2

If you want to find out more about

which parts of your town are the most dynamic ones?

where (your) Brick & Mortar business should be located?

what employment positions are created by companies in your area of interest ?

the areas with the highest density of employment demand?

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